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(516) 588-6145
(516) 588-6145
YouTube Video VVViQlhMOTNyOTdRdmNqMUFUa2tGNmlBLjVKYkNEY1hBSG9B Real estate isn’t just about transactions — it’s about stories that connect people to homes.

On this episode of The Madison Podcast, Agent Kyle Cheng reveals how creative storytelling transforms the way homes are marketed and sold. From disarming clients with humor to building trust with proactive systems, Kyle shows why storytelling matters more than sales gimmicks — and how technology like AI is helping him scale the process.

Core Takeaways:
- Why creative storytelling is the future of real estate
- How Kyle uses humor and systems to keep clients stress-free
- The role of AI and Chat GPT in saving 20+ hours a week
- Key tips for buyers
- Why sellers must invest in professional presentation

Whether you’re an agent, a buyer, or just curious about how creativity is reshaping real estate, this conversation will give you a fresh perspective.

Time Stamps:
00:00 – The Beginning: Kyle’s Path from Acting to Real Estate
02:12 – Silly Guy, Serious Realtor: Blending Humor with Professionalism
04:28 – Systems That Build Trust: Keeping Clients Stress-Free
12:00 – Creative Storytelling in Sales
16:00 – How Long-Form Content Creates Deeper Impact
20:00 – People First: Building Client Relationships That Last
23:38 – Defining the Ideal Client Avatar
32:00 – AI Advantage: How Chat GPT Saves 20+ Hours a Week
38:00 – Market Advice: Buyers and Sellers
43:00 – Closing Reflections: Creativity, Trust, and the Future of Real Estate

Connect with the guest, Kyle Cheng 
Instagram: @Agentkylecheng 
Website: https://onereal.com/agent-kyle-cheng

Connect with the host, Ben Lavender 
Instagram: @blavmtg
Website: https://madisonmortgage.com/ben-lavender/

Connect With Madison Mortgage
Instagram: @madison_mortgage

Subscribe for more conversations with leaders, entrepreneurs, and top producers redefining success in real estate and beyond. Share your biggest takeaway in the comments below.

🌐 Learn More About Madison Mortgage
For more than 20 years, Madison Mortgage has helped families, buyers, and homeowners navigate real estate with confidence. Our growth has always come from one place: trust and relationships that last.
Madison Mortgage NMLS #1862796
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