Understanding Social Media Benefits w/ Ben Lavender | AIME’s Broker to Broker Podcast
How are you utilizing social media to help grow your mortgage broker business? One of our top LO’s, Ben Lavender sat down with Broker to Broker host, J.P. Hussey, to discuss his successes toward generating thousands of leads per month, and his process for always staying in front of his consumers. According to Ben, connecting and engaging with consumers is the most effective way to build your business within the broker world. In this episode, you’ll learn that social media is an ideal platform to show borrowers who you truly are, and create trustworthy relationships that will continuously put you top of mind.
3:05 – Getting to Know Ben
8:49 – Journey into the Mortgage Industry
15:16 – Learning the Mortgage Business
19:40 – Deciding to Go Broker
28:20 – Set-Up of Affordable Financial
32:54 – Generating Thousands of Leads Per Month
36:14 – Becoming a Social Media Personality
47:54 – Advice to Revamp Your Business
51:00 – Future of the Mortgage Industry
AIME – https://www.youtube.com/channel/UCryM2yQYZhpme0FnTTGC8TA
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