Madison Mortgage Services Inc.
Company NMLS # 1862796
Equal Housing Opportunity
Thinking no mortgages? Try explaining it without saying the obvious.
How many would you get right?
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It’s much easier to do the right thing for your clients when you have the right platform behind you.
If you have tons of products, competitive pricing, and the ability to control your pricing, you can give people better options and execute on them.
And there’s something else that matters.
People know when you’re being honest.
When you consistently give good advice, take care of people, and play the game the right way, that creates trust.
Trust creates referrals. Referrals create relationships. Relationships create a business.
You don’t have to chase the money if you’re building a reputation the right way.
Play the game the right way. The money comes.
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The most important thing for Loan Officers in 2026 is being responsible with your client base.
The money matters. You need to make a living, and you need to make a profit.
But that shouldn’t come before taking care of the people who trust you.
Make sure your clients are getting the right loan product. Make sure they’re getting a good deal. Make sure you’re putting them with an institution that can actually take care of them.
If our industry focused more on that, I think we’d be in a much better place.
Take care of the client first.
The business will follow.
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Shah, DM me your number, I have someone who would probably be worthwhile to your company.
Loan Officers don’t technically have a fiduciary responsibility in this industry.
That’s something I would change.
But regardless of the technical requirement, I believe you have a responsibility to put your client’s interests first.
Before recommending a loan product, you need to understand the actual situation.
Every borrower is different. Their income is different. Their goals are different. Their financial situation is different.
So don’t just pitch the product you know best.
Understand the borrower. Underwrite the scenario carefully. Then make an informed recommendation.
That’s what responsible mortgage advice looks like.
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If you talk to a Loan Officer and they tell you not to shop your mortgage rate, that’s probably when you should shop.
Mortgages are a commodity product.
Getting a referral from a Realtor, accountant, or someone you trust is a great place to start. But you should still do your homework.
Look around. Compare your options. Make sure you’re getting a good deal.
If someone is telling you that you shouldn’t compare their offer to anyone else’s, that should be a red flag.
Transparency matters.
You should know what you’re paying, what you’re getting, and whether there’s a better option available.
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One of the worst pieces of mortgage advice I’ve heard was telling a client they didn’t need a 30-year fixed mortgage when rates were around 2.5%.
Instead, they were pushing a seven-year ARM.
That made absolutely no sense to me.
Yes, an adjustable-rate mortgage can have a lower rate. But the lowest rate isn’t automatically the best mortgage.
When you’re talking about rates in the twos, there’s a pretty strong argument for locking in a 30-year fixed loan.
That client did exactly that.
They still send me emails from time to time thanking me for the advice.
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We’re excited to welcome Andrea Ariza, Loan Officer and founder of Avid Financing, to Madison Mortgage.
Licensed in Florida, Andrea brings her experience and commitment to helping clients navigate their financing options with confidence.
We’re excited to have Andrea as part of Team Madison and look forward to what’s ahead!
Comment below, and let's give Andrea a warm welcome!
Andrea Ariza NMLS # 338184
Andrea Ariza
#MadisonMortgage #loanofficerlife #floridarealestate #mortgageprofessional #TeamMadison
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Here’s a fun fact about Madison Mortgage.
The name actually came from my interest in U.S. Presidents. James Madison has always been one of the most interesting to me.
He was the fourth President of the United States and played an enormous role in the creation of the Constitution.
And then there was the name itself.
Madison Mortgage just sounded right. It rhymed, it felt good, and I’ve always liked names like Madison Avenue and Madison Square Garden.
So that’s where Madison Mortgage came from.
A little history, a little personal preference, and a name that just felt right.
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Another great addition to Team Madison! 👏
We’re excited to welcome Nate to Madison Mortgage as our newest Junior Accountant.
We’re glad to have Nate on board as we continue growing our team and strengthening the support behind everything we do.
Join us in welcoming Nate to Madison Mortgage! 💙
#MadisonMortgage #TeamMadison #NewHire #WelcomeToTheTeam #MortgageIndustry
Madison Mortgage NMLS # 1862796
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Five years from now, I hope our Loan Officers say one thing about working at Madison:
“It was the greatest career move I ever made.”
That’s really the test of whether we’re doing this right.
Are people becoming more successful? Are they making more money? Are they enjoying the business more? Are they proud of where they work? Are they telling their friends to come join them?
That’s the legacy I want Madison to have.
Not just that we built a big company, but that we built a platform where Loan Officers came in and genuinely became better and more successful.
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If I could eliminate one frustration from every Loan Officer’s day, it would be bad technology.
Your technology should support your process, not slow you down.
We’re at a point where AI can label and organize documents, read them, and calculate income in minutes. There’s no reason a Loan Officer should still be spending an hour doing work technology could handle in four minutes.
And yet, a lot of people are still operating on systems that are 20 or 25 years old.
Speed matters. Execution matters.
If your technology is slowing you down, it’s worth asking whether you’re on the right platform.
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If you want to scale as a Loan Officer, you need more at-bats.
You’re not going to hit a home run every time. The goal is to hit more singles and doubles and execute them really well.
Win the client. Win the Realtor. Win the transaction.
If your pricing is competitive and your operations can execute quickly, you should be taking those opportunities instead of waiting for the perfect loan to come along.
That’s how you go from doing two or three loans a month to five, ten, or more.
Get more at-bats. Then let the home runs come.
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The best Loan Officer fit at Madison isn’t really about age, production history, or where you’re coming from.
It comes down to one question: do you want to grow?
If you’re doing 2 to 10 loans a month and want to scale, have access to powerful technology, strong operations, and a national platform, there’s probably a fit.
You can be 35 or 65. What matters is whether you still have the mindset of a grower.
If you want to compete, win, and build a bigger business, that’s the kind of Loan Officer we want here.
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There’s a big difference between being busy and actually building a business.
A lot of loan officers are completely reactive.
An application comes in, then it’s documents, emails, conditions, phone calls, more documents, and trying to keep up with everything yourself.
You’re busy all day.
But are you building something that can scale?
At two, three, or four loans a month, you may have to do a lot yourself.
But eventually, you need to start building an assembly line.
Maybe it starts with an assistant.
Then an LOA.
Then more support as the volume grows.
The goal is to get the right people doing the right work.
You should spend as much time as possible on business development and the highest-value activities you can perform.
I call it $500-an-hour work versus $5-an-hour work.
If someone else can handle the lower-value tasks effectively, build the system and let them.
Being overwhelmed is not the same thing as growing.
Systemize the business, install the right people, and create room to scale.
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Welcome to Madison Mortgage, Shannon Van Kirk! 🎉
We’re excited to welcome Shannon to the team as our Client Experience Coordinator. We look forward to the perspective and experience she’ll bring as Madison continues to grow.
Please join us in giving Shannon a warm welcome! 💙
#MadisonMortgage #WelcomeToTheTeam #TeamMadison #CompanyGrowth
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Welcome Shannon Van Kirk!!!!!
Welcome to the Madison Family, congratulations!

