Madison Mortgage Services Inc.
Company NMLS # 1862796
Equal Housing Opportunity
The best Loan Officer fit at Madison isn’t really about age, production history, or where you’re coming from.
It comes down to one question: do you want to grow?
If you’re doing 2 to 10 loans a month and want to scale, have access to powerful technology, strong operations, and a national platform, there’s probably a fit.
You can be 35 or 65. What matters is whether you still have the mindset of a grower.
If you want to compete, win, and build a bigger business, that’s the kind of Loan Officer we want here.
There’s a big difference between being busy and actually building a business.
A lot of loan officers are completely reactive.
An application comes in, then it’s documents, emails, conditions, phone calls, more documents, and trying to keep up with everything yourself.
You’re busy all day.
But are you building something that can scale?
At two, three, or four loans a month, you may have to do a lot yourself.
But eventually, you need to start building an assembly line.
Maybe it starts with an assistant.
Then an LOA.
Then more support as the volume grows.
The goal is to get the right people doing the right work.
You should spend as much time as possible on business development and the highest-value activities you can perform.
I call it $500-an-hour work versus $5-an-hour work.
If someone else can handle the lower-value tasks effectively, build the system and let them.
Being overwhelmed is not the same thing as growing.
Systemize the business, install the right people, and create room to scale.
Welcome to Madison Mortgage, Shannon Van Kirk! 🎉
We’re excited to welcome Shannon to the team as our Client Experience Coordinator. We look forward to the perspective and experience she’ll bring as Madison continues to grow.
Please join us in giving Shannon a warm welcome! 💙
#MadisonMortgage #WelcomeToTheTeam #TeamMadison #CompanyGrowth
Welcome Shannon Van Kirk!!!!!
Welcome to the Madison Family, congratulations!
One thing a lot of loan officers think they need to grow is more leads.
I don’t always agree.
You can create your own opportunities.
Start with productive real estate agents. Get the data. Build a targeted list. Pick up the phone and have conversations.
Call 100 agents a week.
You’re going to get meetings.
You’re going to have conversations.
And if you consistently follow up with the right people, eventually they’re going to recognize your persistence.
Don’t be afraid to say it.
“You see how persistent I am trying to earn your business? This is how persistent I’ll be when we work together.”
That matters.
You don’t always need to buy another lead source or spend more money on marketing.
Sometimes you need more discipline.
More repetition.
More business development.
And frankly, some of the old-school tactics need to evolve too.
Driving around to offices with donuts isn’t a strategy when the agents aren’t even in the office.
It’s 2026.
The phone still works.
Use it.
Welcome Anthony Grosso to Madison Mortgage!
Anthony brings a well-rounded perspective to the mortgage industry, helping clients make informed decisions and build toward their financial goals.
We’re excited to welcome Anthony back to Madison and look forward to seeing what he accomplishes in this next chapter.
Welcome to the team, Anthony!
#MadisonMortgage #NewHire #loanofficerlife #MortgageIndustry #realestateagent
Welcome to the Madison Mortgage Family, good luck with everything!
What makes a loan officer fun to coach?
Three things.
Be coachable.
Have a real work ethic.
Execute.
There’s nothing fun about spending hours helping someone who has no interest in learning or putting in the work.
Coaching only matters if something happens after the conversation.
The best part is watching someone take the advice, go execute, come back with results, and keep improving.
It’s like teaching someone the game from the beginning and then watching them start hitting shot after shot after shot.
At some point, you realize they’re becoming really good.
That’s incredibly gratifying.
But it starts with the person being willing to learn.
You don’t need to know everything.
You don’t need to have all the answers.
You need to be willing to listen, work hard, and execute what you learn.
Give me that person every time.
Those are the people I want to coach.
If I were a loan officer today, there are three pieces of technology I would absolutely have.
First, RETR.
You need access to real data on real estate agents so you can intelligently identify productive agents and go after the right opportunities.
Second, some type of intelligent AI-driven texting platform for communicating with business partners.
Third, a strong LLM.
I personally like Claude, but the bigger point is using AI properly and securely, especially when dealing with sensitive client information. You cannot just dump private borrower documents into any public AI tool without understanding the security implications.
AI should be part of your daily workflow.
Use it for emails.
Use it for social media.
Use it to help answer guideline questions.
Use it to help determine where to place a loan.
The tools are here.
You can catch up quickly if you’re behind.
But if you’re determined to ignore AI completely, you’re going to have a much harder time competing.
Loan officers spend a lot of time thinking about where their next deal is coming from.
That matters.
But you should also be obsessed with what happens after the application comes in.
What does your process look like?
How are documents requested?
How are they organized and reviewed?
How quickly does the file move to pre-approval?
Are you using AI and automation to read, sort, label, and interpret documents?
Are you pre-underwriting properly?
And most importantly, are you measuring the numbers?
How many pre-approvals are you doing?
How many convert?
What is your conversion ratio?
Your business is an engine.
If you don’t understand how the engine works, you can stay incredibly busy without actually scaling.
The goal isn’t to chase a random deal here and there.
Systemize the process.
Measure the results.
Fix the bottlenecks.
That’s how you build something that can actually grow.
There are plenty of things I’ll spend money on.
Technology is one of them.
AI is one of them.
Salesforce development is one of them.
I’ve spent millions of dollars building our technology and infrastructure over the last two years, and I have no intention of stopping.
Because I don’t view it as an expense.
I view it as an investment.
If better technology helps our loan officers move faster, gives them better information, reduces friction, and allows them to spend more time growing their business, that investment pays for itself.
The mortgage companies that win long term will not be the ones trying to save every dollar.
They’ll be the ones making intelligent investments in the things that improve execution.
You can cut costs your way into a worse business.
Or you can build systems that make your people more productive.
I know which one I’d rather do.
We’re just getting started.
When a loan officer joins Madison and doubles their business, the first thing that usually changes isn’t their work ethic.
It’s the friction.
A lot of producers come from retail environments with limited pricing, limited products, and operational bottlenecks.
They’re working hard, but the platform around them is slowing them down.
Then they plug into better technology, faster operations, stronger pricing, more product options, and a process designed to keep things moving.
Suddenly, they’re spending less time chasing files.
Less time fixing problems that shouldn’t exist.
Less time buried in operations.
That gives them more time for business development.
Then the compounding starts.
Better execution leads to more loans.
More loans lead to more referrals.
More time gets freed up to go find even more business.
That’s how someone doing two loans a month can get to six or seven consistently without having to reinvent themselves.
Sometimes the producer isn’t the problem.
The infrastructure is.
TTeam Madison took on the Don’t Stand at the Same Time Challenge… and let’s just say, some of us were a little too in sync. 👀
#MadisonMortgage #TeamMadison #CompanyCulture #TeamChallenge #OfficeChallenge
Every borrower situation should be approached with one question in mind:
What is the right thing to do for this person?
I’ve always believed loan officers should treat the job with a fiduciary mindset, whether the industry legally requires that specific standard or not.
For most people, the home is their largest asset.
The mortgage is their largest debt.
That deserves responsibility.
Everyone understands that loan officers and mortgage companies need to make money. Of course they do.
But you can make money while still being honest, ethical, and responsible.
I recently had a loan officer question why we don’t charge consumers upfront for things like credit reports.
My answer was simple: I don’t believe in it.
I’m not going to prioritize a small amount of revenue over what I believe is right.
There are plenty of ways to build a profitable mortgage business.
Your ethics should never be the thing you compromise to do it.
One of the most important skills a loan officer can possess is listening.
Really listening.
Listen to the people around you who know something you don’t.
Listen to your clients.
A lot of borrowers don’t even know exactly what they need. They’ve never been through the mortgage process before. They know they want to buy a home or refinance, but it’s your job to understand their actual situation and coach them properly.
You can’t do that if you’re just waiting for your turn to talk.
The best loan officers are active listeners.
They listen to the borrower’s concerns.
They listen for the details that matter.
They listen to coaching.
And they stay open to the idea that they don’t have all the answers.
I certainly don’t know everything. I make mistakes.
But being coachable and willing to listen is a huge characteristic of successful people in any business.
If you want to become elite, start by listening better.
🏡10 DAYS TO CLEAR TO CLOSE!
Another investment property moving across the finish line. 🔑
Congratulations to Adhi Singh on achieving Clear to Close in just 10 days on this DSCR purchase!
Fast execution. Smooth process. Another investment opportunity ready to close. 💪
#ClearToClose #DSCR #InvestmentProperty #RealEstateInvesting #MadisonMortgage
The loan officers who get the absolute best version of me as a leader are not necessarily the ones who know the most.
They’re the ones who are coachable.
They listen. They want to learn. They want to grow. They want to get better, and then they actually execute.
We’re not reinventing magic here.
There’s a playbook.
We’ve taken loan officers from two loans a month to ten loans a month. We’ve done it repeatedly. We know what works.
The most rewarding part of leadership is watching someone trust the process, put in the work, and change their life.
Going from two loans to ten can change someone’s income, their family’s lifestyle, and the opportunities they can create for their kids.
That’s far more interesting to me than just talking about money.
If you’re coachable and willing to run the playbook, there’s a tremendous amount you can accomplish.
But you have to be willing to learn.